Tracking that is actually right
Pixel, Conversions API and Google tags checked event by event, so the numbers you optimise against are real.
What ad management covers
Most accounts do not fail because the targeting was wrong. They fail because the pixel was firing on the wrong event, or because one ad set ate 80% of the budget before anyone looked, or because there were three creatives and all of them opened the same way. Those are the first things we check.
Creative built to be tested
Multiple hook variants from one shoot, cut by our own editors, so you test openings instead of guessing.
Budget discipline
Spend watched at ad-set level, losers cut early and winners scaled in steps rather than all at once.
Weekly reporting
Spend, CPA, ROAS and what changed since last week — in plain language, with live dashboard access.
Meta and Google do different jobs
Running both without knowing which one is supposed to do what is the fastest way to waste a budget. We split them deliberately.
- Meta (Instagram and Facebook) creates demand. Nobody wakes up searching for your product — the creative has to make them want it. This is where video does the heavy lifting.
- Google Search captures demand. Someone already typing your category is closer to buying, so the money is in keyword structure, negatives and landing-page match, not in clever ads.
- Google Performance Max and Demand Gen sit between the two and need tight asset groups and exclusions, or they quietly spend on branded traffic you would have won for free.
- Retargeting is the cheapest money in the account, and the first thing we set up properly.
Common questions
How much does it cost, and is ad spend included?
Two separate numbers, always shown separately. Ad spend goes straight to Meta or Google from your own account — we never take it through ours. Our management fee is quoted against the number of campaigns and the creative volume, not as a blind percentage of spend.
Who owns the ad account?
You do. We ask for partner access to your existing Meta Business Manager and Google Ads account rather than creating accounts under ours. If we build them from scratch, they are created under your business and you keep admin. If we ever part ways, you lose no history, no pixel data and no learning.
How long before ads start working?
Meta campaigns need roughly 50 conversions per ad set to exit the learning phase, which usually takes one to two weeks at a sensible budget. Google Search can produce leads within days if the account structure and keywords are right. Anyone promising profitable scale in week one has not looked at your margins.
Do you make the ad creative too?
Yes, and it is the part that decides performance. The same bench that cuts our client films produces the hook variants, so we can test four openings of one shoot rather than guessing which one works. Creative is included in the scope unless you already have a supply you are happy with.
What reporting do I get?
A weekly report with spend, cost per acquisition, ROAS and what changed since the last one, written in plain language. You also keep live access to the dashboards, so nothing is only visible through us.
Also worth a look
- Video editing services — the hook variants and ad cuts the campaigns run on.
- Influencer marketing — creator content you can also run as paid ads, with usage rights agreed up front.
- Social media management — the organic feed people land on after they click.
- Make My Edits — the full bench, and how a project runs from brief to final files.