Creator discovery
Shortlists built on audience overlap and comment quality, not follower count. You approve names before anyone is contacted.
What influencer marketing with us actually covers
Most brands do not lose money on influencer marketing because the idea is wrong. They lose it on the admin — a creator who ghosts after payment, a video that arrives in the wrong aspect ratio two days before launch, or a post that cannot be used as an ad because usage rights were never agreed. Every one of those is a process failure, and process is the part we own.
Contracts & briefs
Deliverables, deadlines, revision limits and usage rights in writing before a camera turns on.
Content approval
We review every cut against the brief before it goes live, and send notes on your behalf so you are not the bad guy.
Reporting
Creator-level cost per click and cost per acquisition, so the next campaign is a decision and not a guess.
How a campaign runs
The same seven-step process we use for every project, adapted for creator work. You see something real before any large payment moves.
- You send the brief. Product, audience, budget and the date you need posts live.
- We call you back. A producer locks the scope, the platforms and the creator tier inside your chosen window.
- Shortlist and approval. You see the creators, their real engagement numbers and their rates before outreach.
- Deal and brief. We negotiate, contract and write a brief that leaves room for the creator's own voice.
- Content review. Every deliverable checked against the brief, with revisions handled by us.
- Launch and track. Tracked links per creator, so attribution is not guesswork.
- Report. A plain list of who to run again and who to drop.
Who this is for
This works best for brands with a product people can see working on camera — skincare, food, apparel, fitness, consumer electronics, apps and D2C in general. If your product needs a long explanation before anyone understands it, creator content alone will not carry it, and we will say so on the call rather than take the budget.
We also run creator campaigns for founders building a personal brand, where the goal is inbound leads rather than direct sales. Different measurement, same process.
Common questions
How much does influencer marketing cost in India?
Creator fees vary far more than agency fees. Nano creators (under 10k followers) often work for product plus a small fee; mid-tier creators typically run ₹15,000–₹80,000 per deliverable. We scope the creator mix to your budget first, then quote the management fee on top, so you always see the two numbers separately.
How do you find the right creators for my brand?
We shortlist on audience overlap and comment quality rather than follower count, then check the last 90 days of posts for engagement drops, bought followers and competing brand deals. You approve the shortlist before anyone is contacted.
Do you handle contracts and payments with creators?
Yes. Briefs, usage rights, deliverable deadlines, revision limits and payment terms all sit in a written agreement before shooting starts, so the content you get is content you are allowed to run as an ad.
What results can I expect?
Any agency promising a fixed ROAS before seeing your product and margins is guessing. What we commit to is measurement: tracked links, creator-level cost per click and cost per acquisition, and a report that says plainly which creators to run again and which to drop.
Also worth a look
Creator campaigns usually need the footage cut for ads afterwards, and a feed worth landing on once people search your brand.
- Video editing services — turning creator footage into ad cuts, reels and YouTube edits.
- Social media management — the calendar, captions and replies once the campaign drives people to your profile.