How we work: common questions
How do I pick the best digital marketing agency?
Ask three things before anything else. Who owns the ad account and the pixel data — you or them? Will they show work for a brand your size, not just their biggest logo? And will they put a number against the thing you care about, or only against impressions?
An agency that dodges any of those is selling reach, not results. Price is the last thing to compare, not the first — the cheapest quote usually means one person doing four jobs, and you find out which one they were weakest at three weeks later.
Do I have to pay before I see any work?
No. Every project starts with a short demo cut, free of charge, so you can judge pacing and direction before any money moves. If the direction is wrong, you have lost a phone call.
A partial advance only comes after you have seen that demo and want to continue. The balance is due when the final files are ready, not before.
Who owns the finished files and the raw footage?
You do, both. Final masters are delivered clean — no watermark, no lock-in, in every format you need. Project files and raw footage stay yours and we hand them over on request.
Some studios keep project files as leverage so you cannot take the work elsewhere. We do not, because a client who stays only because leaving is painful is not a client we want.
What happens if I need to pause a project halfway?
Tell us and we stop. You pay for the work delivered up to that point and keep every file produced so far, watermark removed.
Projects get paused for real reasons — a launch moves, a founder travels, budget shifts to something urgent. An agency that penalises you for that is protecting its forecast, not your project.
How does a project actually start?
Send the brief with your footage link, budget and dates. A producer calls you back the same working day to lock scope, tone and deadline. Then the demo cut, then a part payment, then production, then a watermarked review, then final files.
Seven steps, and you approve before you commit at every one of them.
Related services and answers
- What things cost — why quotes differ, what drives the number, what a first budget should look like.
- Video editing — reels, podcasts, events, delivery formats, freelancer vs company.
- Influencer marketing — creator tiers, platforms, usage rights, measurement.
- Where we work — Delhi NCR, the rest of India, abroad, and whether "near me" matters.